Ikea has come a long way with the evolution of its logos. It originally had Swedish words in the logo but since they started opening stores in the US their audience changed. I think the simple style of the logo matches the simple style of Ikea's furniture. The font in Ikea's logo is not super fancy or anything which matches the affordability aspect of Ikea. The blue and yellow are also the colors of Sweden's flag which allows Ikea to have some Swedish influence in the logo without it looking to foreign of a company for Americans.
Lululemon is known for their upscale and stylish workout and yoga clothing. I think the design of the omega matches the sleek look of their clothing. The curviness also reminds me of yoga poses which is what the clothes are mainly geared toward. Their target audience is upper-middle class, young, guys and girls who like to look good and feel good in what they are wearing to work out in. Lululemon also puts their logo on the outside of all their clothing in a reflective fabric so people can always see that that person is wearing a name brand and expensive workout clothing.
Coors Light was started in Colorado so I think that the mountains in the background of the typography not only promote its hometown but also makes the audience think cold and everyone likes a cold beer. I think the font that 'coors' is in has a fancy feel to it compared to the font that the 'light' is in showing that its good beer but not with fancy price tag. I also think the depth of the font's make it pop out to a customer which you want to do when it is sitting on a shelf with 30 of types of beer.
This is the Instagram logo which is a social media outlet where you can post your own pictures and share it with your friends. I think the camera is good cause you know right away that is has something to do with photos. I think is colorful-ness and youth vibe matches their target audience of young creative people. Although I think it should say instagram instead of just insta. So they remember the whole name because cameras in general can relate to a lot of different brands.
Hollister is a clothing brand that started in California. They have beach-y, colorful,cali-styled clothes. I think the seagull makes people think of the beach. Beach clothing is also very light weight and flowy so I think the seagull matches that well also. I think the font is simple like the simplicity of the beach. I also think the logo is youthful looking like their target audience of teenagers. I think that it would be better in a different more neutral color like the beach.
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